Announcing our 2012 theme

The theme for 2012 will be ‘Chameleons/Double Life’. Just as last year, one of the categories will be devoted to this theme.

 Chameleons/Double Life is the mirror image of the 2011 theme Straight back at you’, says project manager Joeri Kempen. ‘Last year’s theme looked at the way the outside world reacts to people who are different from the norm. The 2012 theme is about the way people adapt to their environment.’ Pride Photo Award is looking for photos about the choices people make in whether or not to adapt: the conformists and non-conformists, those who are living at the edge of the norm and the extremes; people with alter egos or double lives, either secretly or openly.


With this theme Pride Photo Award invites people to reflect on being yourself. How far do we go in our choices to adapt to conventions and norms? ‘In some countries it is dangerous to be openly lesbian, gay, bisexual or transgender. Society leaves those people no other choice then to lead a double life’, says Joeri Kempen.


The other three categories for the 2012 contest are Documentary, Gender and an Open category. The number of categories has been reduced from six to four. The high quality and diversity of images submitted last year suggested that four categories are enough to make a selection showing the diversity that Pride Photo Award is looking for. Photographers can enter series of ten photos in each of the categories. The international jury will select the winning series in July. The exhibition will be shown from the 28th of September until the 28th of October in the Old Church in Amsterdam, a new and centrally located venue that will appeal to both a national and international audience.

Pride Photo Award is an annual international contest for photos about sexual and gender diversity.


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